It’s important that you use the right service provider. Most companies give little thought to the deliverability of their emails. However, as this Quicksprout postshows, just by switching providers, open rates and click rates increased from 26.07% to 37.57% and from 10.46% to 17.48%, respectively.
If you’re running a six or seven figure business and rely on email, you could be leaving a lot of money in those “undelivered emails.”
7. Test One Thing
Experian suggests that you limit your email marketing tests to one element at a time. If you’re testing too many things at once, you run the risk of not knowing what actually contributed to the increase or decrease.
Start by looking at some big areas you can test, because often these will generate the biggest results. Here is a list of 25 little experimentsyou can run as well.
And if you’re looking for a great outline of A/B testing for email campaigns, have a look at The Beginner’s Guide to A/B Testing.
Takeaway:Though it may take longer to test everything you want to, testing one element at a time will help you isolate exactly what is working and what isn’t.
Take these 7 email marketing suggestions to heart and think about how you can implement and test each of them in your business. Then watch your revenues grow.