Jay Harper of Red Apple Lipstick made $10,895.54from a couple of emails he sent out to the people on his email list.
Nathan Barry, a web designer, launched an eBookthat made $12,000 in sales in 24hrs and went on to make over $85,000 in its first year.
Whether you run an ecommerce store, sell a SaaS product, or offer consulting services online, your email list often is your most important marketing asset.
In fact, 92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Surveysaid that email is producing, or eventually will produce, a positive ROI for them.
So how hard are you working to build, and make the most of, your email list?
The survey shows that most marketers aren’t giving it the attention it deserves. Only 17% of respondents say their lists are growing significantly, and a third of marketers report that their lists are not growing at all or are even shrinking.
If email marketing produces a positive ROI, why are so many marketers not making the cut? The pie chart below offers a hint. It shows that 83% of marketers are overlooking the importance of tracking (and testing) their email marketing and metrics.
Once we go over some helpful tips and tests for your email marketing, you’ll be in a much better position to make adjustments that will have a great impact on your revenues.
Now that I’ve made a clear case for the importance of email, let’s look at 7 ways your company can profit from it.